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The official announcement is made on the Google’s blog. In this most I will be highlighting the difference between Google Analytic standard version and the new Premium version. You will find this data useful and handy while talking to your clients/managers/team.

Google Analytics Premium

Google Analytics Standard

Cost :
$1,50,000 per year
Free
Extra Processing Power :
Increased data limits – More than billions ofhits per month
10 million hits per month after that sampling is done
50 Custom Variables
5 Custom Variable
Un-sampled reports can be downloaded
Not available
Table aggregation at 1 million rows
Table aggregation at 50 K rows
Premium Features :
Attribution modeling tools
N/A
3 Year data retention
25 months data retention
Run SQL queries against your data
N/A
Support :
Phone Support – 24/7 Emergency support line.
No Support
Service Level Agreement of 99.9% in any calendar month.
No
Data freshness within a maximum of 4 hours 98% of the time.
No
Enjoy reporting guarantees of 99% in any calendar month.
No
Business training delivered at your place or through webinar
No
One assigned account manager
No
Technical training through implementation is complemented
No
Data Security :
You owns the data
Google owns the data

Right now Google Analytics Premium is available only in the United States, Canada, and the UK but the team is planning to soon roll it out worldwide.
Google Analytics Premium may be not being for everyone but it has given a tough competition to Omniture and WebTrends.

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