The digital marketing and advertising landscape is an ever-changing world, where the technology, design, creativity and functionality are very dynamic. Past year witnessed a variety of evolutions in the digital marketing landscape like Snapchat and digital videos seen establishing new trends.
Lets see what’s the latest trend in 2017 .
Chatbots are the latest upcoming trend of 2017 at rocket speed. They have become an important aspect of Digital Marketing strategy. They are defined as “simple artificial intelligence systems that you interact with via text.” Think of it like an automatic conversation machine that can talk to people in a relatively human-like way about limited subjects.
The first thing you need to remember that chatbots are divided into two groups according to their functions:
1) those that work on specific commands
2) those that use Artificial Intelligence
The first is a simple type. Such chatbot is programmed to respond only to strict commands, and if a user says something differently, the chatbot won’t understand.
Chatbots that are powered by artificial intelligence are more dynamic because they respond to language, and don’t require specific commands.
They learn continuously from the conversations they have with people and can help fulfill an array of tasks without a monumental amount of programming.
What do you need to build a chatbot?
For people who dont know how to program a chatbot, but, nonetheless, want to build their own simple chatbots, there are few services that provide chatbot creation tools that require no coding. For eg: Chatfuel, Botsify, Motion AI, Chattypeople.com are some tools.
Benefits of building a chatbot
Chatbots can be integrated with e-commerce platforms, allowing you to monetize your social media accounts and instant messaging profiles.
They help you build an emotional bond with your customer, and because they are still new, building a chatbot now means a strategic advantage over the competition. Businesses have even more to gain from chatbots.
Any service organization would love a chance to improve customer service while lowering costs.
By using the tools available you will be able to create a chatbot easily that is line with your brand and that best portrays your company as a whole.